CASE STUDIES
OASIS
AMY WINEHOUSE
VISION EXPRESS
HARRY POTTER
DVD RELEASE OF HARRY POTTER
SCOUTING FOR GIRLS
The Brief:
Raise awareness of brand new act
Position as credible musicians but appeal to mass market
Translate energy and enthusiasm of the band into the online community
Deliverables:
Initial Buzz marketing
Established presence in 3 critical communities and developed Social Media fan relationship management strategy (CRM)
Engagement with key music tastemakers & bloggers
Extensive Online PR campaign to push band into the mainstream
Across key music and lifestyle sites including listening parties, interviews, video exclusives, profile pieces to push the band into the mainstream
Official Website - enabled migration of community fans into a bespoke fan community
Innovative online game on Bebo network
One of the first to use their developer platform
Results:
40,000 Myspace Friends
Over 3m video views on You Tube
273 Online PR placements across the 3 singles
3 Top 10 Singles
No1 Album which went Platinum by second single